Sea-Bird Scientific
A CMS migration became the catalyst for a broader brand evolution at Sea-Bird Scientific. As lead creative, I redefined the visual direction and digital expression of a decades-old leader in oceanographic instrumentation—building a more cohesive, contemporary brand system that could better communicate the precision, expertise, and impact behind its work.
YEAR
2026
SCOPE
Brand Evolution, Website Redesign
WEBSITE LINK
CLIENT
Sea-Bird Scientific
Brand Evolution
Evolved Sea-Bird’s visual identity into a sharper, more distinctive system, refining typography, color, gradients, composition, and graphic language while retaining the precision and authority of the scientific brand.
Art Direction + Illustration
Developed the visual direction and art directed a more immersive approach to ocean imagery, complemented by a series of custom hand-drawn assets created to bring a more human, expressive quality to the brand.
System Design
Designed a tokenized product system translating the evolved identity into reusable design primitives—defining navigation, components, content structures, and visual rules as scalable tokens to create a cohesive, flexible, and contemporary product experience.
