Sea-Bird Scientific
A CMS migration became an opportunity to evolve Sea-Bird Scientific’s brand and digital presence. As lead creative, I developed a sharper visual direction for the decades-old oceanographic brand, bringing together art direction, illustration, and digital design into a more cohesive and contemporary experience.
YEAR
2026
SCOPE
Brand Evolution, Website Redesign
WEBSITE LINK
CLIENT
Sea-Bird Scientific
Brand Evolution
Evolved Sea-Bird’s visual identity into a sharper, more distinctive system, refining typography, color, composition, and graphic language while preserving the precision and authority of the scientific brand.
Art Direction + Illustration
Art directed a more immersive approach to ocean imagery, complemented by custom hand-drawn assets that brought a more human, expressive quality to the brand.
System Design
Translated the evolved identity into a flexible product system, defining reusable components, navigation, content structures, and design tokens to create a consistent experience across the site.
