About Me
Creative Director | Design Leader | System Builder
I’m a design leader with 13 years of experience building brands, scaling systems, and guiding teams to create thoughtful, effective design. I bring together brand, UX, product and business strategy to deliver cohesive experiences that drive results.
Rooted in art history and fine art, my work is shaped by visual storytelling and defined by a leadership style grounded in clarity, collaboration, and curiosity. I focus on design that performs, systems that scale, and teams that thrive.
Cross-Functional Influence
I bridge disciplines—working closely with product, engineering, and marketing to align efforts and drive impact.
Team Empowerment
I mentor designers at all levels, foster an inclusive team culture, and create space for open dialogue, growth, and shared ownership of the work.
Vision & Direction
I translate complex ideas into clear, actionable strategy that aligns with both user needs and business goals.
Design Integrity at Scale
I ensure consistency and excellence across every touchpoint—whether shaping a product experience or evolving a brand.
Operational Thinking
I streamline workflows, improve design processes, and implement scalable systems that support both speed and quality.
Empathetic Leadership
Me in metrics
13 yrs
professional experience.
4x
site rebrands and launches in the last 5 years.
10+
industries served, from interior textile design to agricultural data platforms.
80+
Cross-disciplinary design projects spanning web, packaging, and identity systems.