INSTAGRAM IDENTITY
CLIENT
Gro Intelligence
TYPE OF CLIENT
Technology
CATEGORY
Social Media, Design Operations, Branding
BRIEF
We wanted to streamline workflows between the marketing and UX teams, while continuing to deliver on-brand assets. We needed to create a structured workspace that marketing colleagues would be comfortable engaging with and executing autonomously from.
WHAT I DID
As this was an extension of our brand system, I crafted a set of guidelines and example templates for the marketing team to run with.
RESULT
Quotes from the leadership team, New Product or Insight releases, and general informational “who we are” style posts were crafted. Miniature infographics and a full image and icon library were provided alongside a straight-forward style guide. The generator was built in figma (pre-canva!) and I have trained my marketing colleagues to create them on them own.
