Design System
Cohesion and consistency
In an attempt to support cohesion in our brand identity, a fully formed design system was needed. Working closely with a team of engineers and product designers, I led the design system initiative at Gro Intelligence. I created roadmaps, OKRs, and milestones for the group which helped keep us on track and focused on tackling the project in mangeable ways.
HMW implement a visually and experientially cohesive set of components to scale across 40+ products, that also spoke to the company's existing printed and digital collateral?
DESIGN SYSTEMS, PRINCIPLE DESIGNER
2023-24
Audit, audit, audit!
The company had many MVP products and applications, all built by different teams at different times supporting unique and distinct features. The visual and interaction design was completely incongruent from one to the next. In order to instill user trust and present the product as successfully as possible, we needed a complete overhaul and assertion of a codified system.
Everywhere all at once
Design systems start and end with communication. I worked to clearly and concisely communicate the intended tokenization structure so that both engineers and designers could speak the same language when we got to implementation. For example, primitive color ranges funnel into semantic application of hues which are then tethered to the component itself. This created scalable and universal understanding of design choices across teams.
