ROI Rebrand
Bringing a brand to today
ROI Training is an online learning platform specializing in technology and management training solutions. They engaged me to lead a complete rebranding of their visual identity and to support the planning of a website redesign.
The goal was to modernize the brand and reestablish its presence with a more sophisticated and focused visual identity. My contributions included developing brand concepts and creating wireframes to guide the website redesign.
BRAND IDENTITY DESIGN, ART DIRECTION, LOGO DESIGN, UXR
2022
Research and conversation
As the sole representative of my freelance venture, I was fully engaged throughout the entire process—organizing kickoff meetings, leading brainstorming and user research sessions, and ensuring that I deeply understood the brand to deliver work that consistently exceeded expectations.
Next gen
We ultimately settled on a strong, minimal, and masculine design direction that resonated with the company’s primary user base and aligned with the founder’s vision for the brand’s future. To reinforce brand recognition, I integrated the “R” from “ROI” into the logo. The color palette combined dark blues to evoke masculinity and technology, balanced by vibrant aqua accents to help the brand stand out in a crowded sea of blue tech logos. I established art direction for social media and website content, delivered Illustrator files for the symbol and logotype, and selected scalable, accessible Google Fonts to ensure consistency across all platforms.
