ROI Rebrand
Bringing a brand to today
ROI Training is an online-learning product for technology and management training solutions. They reached out to me to help them rebrand their entire visual identity as well as plan for a website redesign.
The objective was to modernize and re-enter the conversation with a more sophisticated and focused visual identity. My work was done in conjunction with a website redesign, to which I contributed concepts and wireframes.
BRAND IDENTITY DESIGN, ART DIRECTION, LOGO DESIGN, UXR
2022
Research and conversation
Working directly with the client as the face of my own freelance venture, I was all hands on deck throughout the entire process. From organizing kick off meetings, leading brainstorms and UXR sessions, and ensuring that I was fully capturing the brand and delivering work that exceeded expectations.
Next gen
We eventually landed on strong, minimal, and masculine direction which aligned with the majority of the company’s users and the founder’s vision for their future. I incorporated the “R” from “ROI” into the logo as way to encourage brand recognition. I used dark blues to fit the vision of masculinity and technology, paired with brighter aqua tones to give the brand some distinction (in the ocean of blue-tech-logos!). I defined art direction for their social media and website content. I provided illustrator files for their symbol and logotype as well as provided a google font pairing that would be scalable and accessible across their different platforms.
