Results
The result is a strategic digital platform optimized for scalability, usability, and long-term growth. Since launch, the site has seen a significant increase in qualified lead conversions through its web form, reflecting stronger alignment between user experience and business objectives.
2025
Mole Street Rebrand
From audit to execution, the work focused on scalable design systems, improved UX, and CMS flexibility, all coming together in a streamlined platform that’s already pulling in stronger leads.
None of this could have been accomplished without the outstanding work and talent of the Mole Street Designers, Tina Martin and Olivia Grubb.
Figma, HubSpot, Brand Identity, Visual Design, UX Design, CRO Design, Design System, Website Design
Objective
Mole Street needed a refreshed brand and website that reflected its evolution into a forward-thinking strategic partner in the HubSpot Partner ecosystem. The existing digital presence lacked cohesion, usability, and the flexibility to support growth and lead generation.
![Refreshed newsletter email design [built in HubSpot], Mole Street Rebrand](https://static.wixstatic.com/media/2f0f9f_e5ecedf152324ce58742cee672c9c382~mv2.png/v1/fill/w_2651,h_1470,q_90,enc_avif,quality_auto/2f0f9f_e5ecedf152324ce58742cee672c9c382~mv2.png)
Design Solution
I led the rebrand and website redesign from initial audit through execution. This included a full UX audit to identify friction points and reusable components. I developed a refined visual system, scalable templates, and streamlined navigation, all aligned with Mole Street’s business goals. I also implemented enhanced CMS tools to enable dynamic content management without relying on ongoing design or development support.
As part of the rebrand rollout, we also designed for the integration of Navu, Mole Street’s AI-powered website concierge. Navu uses behavioral data to guide visitors to relevant content and offerings in real time. Our challenge was to ensure Navu felt like a natural extension of the brand—visually consistent, conversationally aligned, and seamlessly embedded into the digital experience.