Results
The result is a brand identity that feels honest, human, and deeply connected to the spirit of Helen’s craft. It provides visual consistency without sacrificing personality, reinforcing her work’s uniqueness while supporting a cohesive customer experience across every medium.
2024
Helen Levi Visual Identity
Helen Levi, a Queens-based ceramicist, needed a brand identity as personal and tactile as her work. I led a creative refresh that balanced honesty and warmth, crafting a cohesive visual system that works seamlessly across her retail space, digital platforms, and print materials.
Brand Identity, Collateral Design, Visual Design
Objective
Helen Levi needed a brand identity that captured the warmth, individuality, and craftsmanship of her handmade pottery. The challenge was to create a visual system that honored the tactile, personal nature of her work while providing cohesion across various brand touchpoints.
Design Solution
I led a creative refresh that translated the physical qualities of Helen’s ceramics into a visual language built on texture, tone, and intentional restraint. Hand-drawn elements and a subtly imperfect aesthetic were key to maintaining the authenticity of the brand. The system was designed to be flexible yet consistent, extending seamlessly across packaging, print materials, and digital platforms—all while reflecting the quiet beauty of handmade work.