GRO INTELIGENCE BRAND BOOK
CLIENT
Gro Intelligence
TYPE OF CLIENT
Technology, Data Science, Food and Beverage
CATEGORY
Brand Identity, Social Media, Art Direction Print
BRIEF
A study of brand principles and aesthetic guidelines that support brand cohesion, while encouraging exploration and innovation.
WHAT I DID
I had the opportunity to direct and lead the creation of the Gro Intelligence Brand Book. Colors and typeface just scratch the surface of a brand, Gro needed to connect visual design to impact.
RESULT
The brand book became a universal tool for the company. I socialized it to each department and it instantly became a cornerstone of the onboarding process at Gro Intelligence. Creating this dossier helped many teams become more autonomous and efficient in their work as they no longer required design to oversee every small decision.
