[Alison Lamb] Creative leader with 14 years of experience shaping brand, product, and visual storytelling across complex organizations. I develop scalable systems, guide cross-functional teams, and craft thoughtful experiences that connect audiences through clarity, culture, and design. Based in NYC.
Work
Brand evolution, web and marketing collateral.
[2024-25]
Full design system build and deploy.
[2022-23]
Brand identity design for a catering business.
[2024]
Data visualization web application.
[2024]
Editorial and video campaign design.
[2016]
About me
I’m a design leader with 13+ years of experience shaping brands, building systems, and guiding teams. I focus on clarity, collaboration, and creating work that balances user needs with business goals.
My background in art and art history gives me a strong visual foundation and a deep appreciation for craft. I started in textile design, where pattern, form, and texture had to work together with purpose. I bring that same attention to detail into digital work, whether I’m designing scalable systems or translating complex data into something people can actually use.
I approach UX with a jobs to be done mindset, designing around what users are truly trying to accomplish rather than just what they say they want. That lens, combined with years of experience working with layered datasets, helps me create tools and experiences that feel thoughtful, useful, and grounded in real needs.
13+ yrs
professional experience
4x
websites/brands launched in the last 5 years
10+
industries served, from interior textile design to agricultural data platforms
Expertise
Leadership
With 14 years of experience, I lead multidisciplinary teams across brand, digital, editorial, and experiential design. I partner closely with executive leadership to shape creative direction, build scalable systems, and deliver cohesive experiences that align vision, culture, and organizational strategy
Strategy
I create integrated design systems that unify brand, product, communications, and live experiences across complex ecosystems. From digital platforms to environmental graphics, motion, and event design, I develop frameworks that bring clarity, consistency, and long-term scalability across every touchpoint.
Creativity
Rooted in fine art and art history, I bring a strong visual perspective to storytelling across physical and digital spaces. My work spans creative direction, exhibition and experiential design, video, editorial systems, and visual identity — creating accessible, audience-centered experiences grounded in culture, craft, and narrative.
People are talking
Ali is by far the most skilled UX professional I have worked with throughout my career. She is extremely knowledgeable about her craft, has immense attention to detail, and provides research and data to back up her design choices. Not only is Ali an amazing designer, but an exemplary leader. Her ability to inspire and motivate not only me, but the entire organization, is something I admired tremendously while working with her.
Trent E, Marketing Manager
Ali is a top notch designer and a consummate professional. She possesses both the hard design and technical skills that drive forward UX strategy and organizational design, as well as the critical soft skills to manage and develop designers in a fast-paced and ever changing environment.
Lindsay B, VP Product