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Alison Lamb

UX and Brand Design Leader with over 13 years experience delivering cohesive, curated brands and digital systems. Based in NYC.

About me

I’m a design leader with 13+ years of experience shaping brands, building systems, and guiding teams. I focus on clarity, collaboration, and creating work that balances user needs with business goals.

 

My background in art and art history gives me a strong visual foundation and a deep appreciation for craft. I started in textile design, where pattern, form, and texture had to work together with purpose. I bring that same attention to detail into digital work, whether I’m designing scalable systems or translating complex data into something people can actually use.

 

I approach UX with a jobs to be done mindset, designing around what users are truly trying to accomplish rather than just what they say they want. That lens, combined with years of experience working with layered datasets, helps me create tools and experiences that feel thoughtful, useful, and grounded in real needs.

13+ yrs

professional experience

4x

websites/brands launched in the last 5 years

10+

industries served, from interior textile design to agricultural data platforms

Mole Street

Website Rebrand

2025

Lead Designer

Project Manager

Design System Lead

Mole Street Post Design.png

Gro Intelligence

Design System

2023

Lead Designer

Project Manager

Design System Lead

Group 13880.png

Uncle Lim's Real Immigrant Flavor

Visual Identity

2024

Lead Designer

Website Design

Product and collateral design

Cover Card Image_uncle lims.png

Gro Intelligence

Food Security Platform [Web App]

2023

Lead Designer

Product Design

Data Visualization Design

square image_Alerts history_FSP.png

Helen Levi Ceramics

Visual Identity

2024

Lead Designer

Brand Identity System

Cover Card Image.png

Expertise

Leadership

With over 13 years of experience, I’ve led multidisciplinary teams through complex branding, UX, and product design challenges—aligning creative vision with business goals while fostering a collaborative, feedback-driven culture.

Strategy

I specialize in building design systems that bridge brand, UX, and product—from architecture to implementation—ensuring consistency, clarity, and long-term growth across digital ecosystems.

Creativity

Rooted in fine art and art history, I bring both craft and critical thinking to every project. I’m as comfortable in creative direction and visual storytelling as I am in shaping processes that support scale and innovation.

If you can't say something nice...

But it turns out they could! <3

Ali is by far the most skilled UX professional I have worked with throughout my career. She is extremely knowledgeable about her craft, has immense attention to detail, and provides research and data to back up her design choices. Not only is Ali an amazing designer, but an exemplary leader. Her ability to inspire and motivate not only me, but the entire organization, is something I admired tremendously while working with her.

Trent E, Marketing Manager

Ali is a top notch designer and a consummate professional. She possesses both the hard design and technical skills that drive forward UX strategy and organizational design, as well as the critical soft skills to manage and develop designers in a fast-paced and ever changing environment. 

Lindsay B, VP  Product

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