[Alison Lamb] Creative leader with 14 years of experience shaping brands, stories, and digital experiences. Rooted in art and art history, I bring a strong visual point of view to complex ideas and lead teams to make thoughtful, engaging work. Based in NYC.

I’m a design leader with 13+ years of experience shaping brands, building systems, and guiding teams. I focus on clarity, collaboration, and creating work that balances user needs with business goals.

 

My background in art and art history gives me a strong visual foundation and a deep appreciation for craft. I started in textile design, where pattern, form, and texture had to work together with purpose. I bring that same attention to detail into digital work, whether I’m designing scalable systems or translating complex data into something people can actually use.

 

I approach UX with a jobs to be done mindset, designing around what users are truly trying to accomplish rather than just what they say they want. That lens, combined with years of experience working with layered datasets, helps me create tools and experiences that feel thoughtful, useful, and grounded in real needs.