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Mole Street Rebrand

I led the evolution of Mole Street’s brand and digital experience as the agency entered its next stage of growth. The work brought a sharper visual identity, clearer storytelling, and a more flexible website system together into one cohesive experience.

 

None of this could have been accomplished without the outstanding work and talent of the Mole Street Designers, Tina Martin and Olivia Grubb.

YEAR

2025

SCOPE

Brand Evolution, Website Redesign

CLIENT

Mole Street Agency

Brand Evolution

Evolved the brand through typography, color, and layout, creating a sharper, more flexible visual language that could adapt across digital, editorial, and marketing.

Scalable Modules and Page Templates

Built a flexible system of reusable content modules and page structures, creating consistency across marketing, product, and editorial content.

New Navigation Experience

Redesigned the site navigation and information architecture, introducing a new mega menu that aligned the user experience with the evolving brand and marketing strategy.

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