Hitting the streets
I crafted a series of printed collaterals that target the local community's interest and aesthetic. I then extrapolated her brand into other pieces that would support the retail experience for customers by designing this hand painted textile that became a base pattern which unifies the brand across different mediums. It could also be woven into the website and other digital collateral in the future.
An ongoing relationship
The digital textures and collateral are functional and universal. The artwork I created can be applied in a multitude of ways across printed and digital spaces. Ensuring that her distinct (and various) logo marks were visible and the brand felt unified and memorable. We are planning more printed and digital collaborations for the future!
Helen Levi Ceramics
Painted Squares
Helen Levi is a renowned ceramicist and pottery designer based in Queens, NY. She wanted to garner more foot traffic to her studio shop and I took the opportunity to refresh her brand in the process.
Reviewing all of her current assets, I found an opportunity to bring some more texture to the visual design of her studio's marketing and customer-facing materials. Helen's work, the tangible items she produces, inspired me to create a textile that would support a variety of use cases, and connect her brand identity to her product at a fundamental level.
BRAND IDENTITY SYSTEM
2024